Extended Producer Responsibility


Extended Producer Responsibility or EPR is the commitment made by a producer to facilitate a reverse collection mechanism and recycling of end of life, post-consumer waste. The objective is to circle it back into the system to recover resources embedded in the waste.

EPR Process begins with:

Phase I – Registration and Preparation of EPR Plan

  1. Under Plastic Waste Management Rules, 2016, all the entities that use plastic packaging must register as a “Producer”, “Importer” or “Brand owner” (PIBO) to carry out their extended producer responsibility with respect to plastic waste generated by them.
  2. CPCB has streamlined the process and since March 2022, the registration application should be submitted on Centralised Extended Producers Responsibility portal.
  3. For the registration, details such as state wise pre and post consumer waste, suppliers of plastic packaging, environmental consents for manufacturing units etc. have to be included in the application.

Phase II – Implementation of EPR Plan

  1. Collection, transportation, recycling, processing/ co-processing or disposal of equivalent quantity of plastic waste as set out in approved EPR plan: through own distribution channel, In partnership with municipalities/local bodies, through agencies such as SZW or any other method that ensures traceability.
  2. The plastic waste to be collected is brand agnostic. The relevant criteria is grade of plastic and the quantities set out in the EPR plan.
  3. Maintenance of records for each activity for quarterly filings.


Saahas Zero Waste (SZW) has over 10 years of experience in helping national and multinational brands manage their Extended Producer Responsibility in India. We have assisted PIBOs across different industries successfully register with CPCB under PWM Rules. We have also developed an extensive collection network that includes consumers and the informal sector. SZW has also formally collaborated with authorised recyclers and end destinations. Our MIS system enables us to capture data and prepare detailed reports for our customers.


Reverse logistics

SZW has a well-defined reverse supply chain that allows effective transportation of post-consumer waste to the authorised end destination

Social Inclusion

SZW has innovative social inclusion models where informal waste workers will be able to meet the costs of compliance through incentives against delivering results.

Public Awareness

SZW conducts extensive awareness programmes which include social media campaigns, corporate events and collection drives.



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Extended Producer Responsibility (EPR) is an environmental protection strategy that is designed to integrate the environmental costs connected with goods throughout their life cycles. It encourages the manufacturers or brand owners to create markets for reuse or recycling of materials. The main objective of EPR is to minimize the total environmental impact of waste materials from a product.

Extended Producer Responsibility (EPR) was introduced into the Plastic Waste Management Rules in 2016. EPR is a policy in which the manufacturers of the products are made responsible for collecting and processing their products upon the end of their lifetime.

The set targets for e-waste collection under EPR can be either in number or weight. During the first two years of implementation of rules, it shall be 30% of the quantity of waste generation, as indicated in the EPR plan. It is followed by 40% during the third and fourth years, 50% during the fifth and sixth years and 70% from seventh year onwards.

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