Gandhi Jayanti Clean-up With Britannia

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Gandhi Jayanti Clean-up With Britannia

Britannia Industries conducted a clean-up drive in partnership with Saahas Zero Waste, on 1st October 2019 at three locations in Whitefield, Bengaluru. The event, conducted a day before the 150th birth anniversary of Mahatma Gandhi, was Britannia’s participation in the Prime Minister’s “Swachhta Hi Seva Abhiyan” which focuses on conducting cleanliness drives across the country. Close to 150 volunteers from Britannia turned up for the clean-up event. They were split into three groups and each group was assigned one of the three locations. The main aim of this clean-up drive was to clean black spots around Whitefield, raise awareness about the damage caused by the unscientific handling of waste and inculcate the value of segregation and sustainable waste management in the employees.  

Cleaup in White with Brittania

150 volunteers came together to clean up three blackspots near the main road, railway station & market in Whitefield

Best Practices for Clean-up Events

  • Safety instructions were shared with the volunteers a few days in advance to ensure adequate preparation
  • The volunteers were briefed before the drive regarding safety measures to be followed
  • Each volunteer was given a mask and a pair of gloves to ensure hygiene and safety
  • Waste was collected in reusable and recyclable HDPE bags
  • Each group was led by 2 SZW representatives.

Data on Collected Waste

Waste Data from the Britannia Clean up Britannia partnered with Saahas Zero Waste for the clean-up event where all the collected waste was sent to SZW Materials Recovery Factory and processed.

Impact

Environmental impact

A total of 490 kg of waste was cleared through this clean-up drive across three locations. Land-filling this quantity of waste would have led to the release of approximately 1.4 metric tonnes of CO2 as a direct result of the unsustainable method of waste disposal. What is the equivalent of 1.4 tonnes of CO2 in real-world terms?
  • 5500 km driven by an average passenger car.
  • 700 kg of coal burned.

Social Impact

An SZW supervisor was present on-site throughout the drive. Three field staff were involved in handling the waste from the drive at our MRF. Like all SZW staff and supervisors, they were compensated with minimum living wages and overtime salaries. They are also provided employment benefits as well as safe and dignified working conditions.
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